Marta Areosa

Marta Areosa



Beast IFF’22 — editorial identity webdesign

BEAST is a festival that aims to bring a bit of eastern european culture to Porto through film. 

It had its 5th edition in 2022 with a comeback to an in-person festival with a special focus on sci-fi.

Along with PIOTR ZIĘBA, we designed the visual identity for this edition. 

The idea was to use the movement from east to west (which was translated into the typographical arrangement), but also to take an element in common between the countries contemplated in the region. In the process of searching for this element, the sunflower seed came up and it took hold of things. It worked almost as a private joke for people from these eastern european countries, which instantly recognized it, but its enigmatic and weird look (for not so eastern minds) would make people curious about what it was. It was a crucial element not only for all the graphic materials but also for the festival dynamic (people eating sunflower seeds everywhere).

The act of eating these seeds worked as a perfect metaphor for the festival: breaking the outside shell to get to the seed.